When you are running a small business you need to be aware of the best ways to optimise your on-street traffic and to drive people into your store. It doesn’t matter if you’re running a bar or a cafe, there are a number of ways to make your business as attractive as possible, and to ensure that when people see your store they want to go in, because it looks so inviting! Part of the ongoing struggle business owners face is how to turn street traffic into customers, and so we wanted to touch on five ways to increase your foot traffic and to drive business through increased visibility.
If they can’t see you, they can’t come to you
When you walk past your business, is it easy to see what you do and what you offer? Many businesses make the mistake of not being visible enough, but it’s very easy to take the steps to ensure that people know who you are and what you do. A great way to get noticed is with some all-weather cafe blinds that are branded with your company name and the service you provide. The benefits to cafe blinds are numerous, not least of all the fact that you have an all-weather option for your customers, and you also have your brand name or logo standing out loud and proud on the footpath for people to see as they walk past. A great combination of style, practicality and marketing.
Promote yourself in the community
A great way to stand out and to build your presence in your local area is to sponsor a sports day or to hold a community event or a fundraiser in your venue. If this means you have to close for the day while you provide the service, so be it - people will be seeing your business loud and proud, and this will go a long way towards building your name. Make sure you promote your event on social media as well for added visibility through shares and likes.
Market and merchandise
Make sure the front of your store or your display window is beautiful and well-presented. Many people will make snap judgements about your products or services based on a first impression, so make sure it’s a good one!
Host a masterclass
If you’re a coffee shop and you want to drive more customers in, why not try holding a masterclass or workshop after hours in the store? You could teach people about coffee, about milk frothing or even about your pastries or sweets - whatever it is, make it fun, make it relevant and make it interactive. You can’t lose with this one!
Harness the power of Facebook and things like FourSquare and Groupon to promote your business. You’ll find that people love a good deal, and they’ll be keen to try something new if you’re promoting it locally. Check out what others are doing in your area and see if you can offer something that they don’t.
Good luck with promoting your business and please get in touch with us on 9569 5560 for a no-obligation consultation for quality outdoor blinds.