4 Cost Effective Marketing Tactics Cafe Owners Can Leverage to Draw in the Crowds
One of the biggest challenges for all businesses – but particularly for smaller ones – is learning how to turn marketing potential into real life foot traffic and consumer interest. If you’re running a small café, for example, how do you make sure that the tables are always full? How do you convince passersby that you’re offering an experience they can’t afford to miss?
Well, the good news is that there are all kinds of different ways to drive foot traffic and keep business booming. At All Weather Blinds, we can offer you some practical and cost effective solutions. Our high quality café blinds, for example, are versatile and attractive. They combine style and function in the form of a semi-permanent, fully customisable outdoor space.
So, if you run a café and you want to make your mark, keep reading for some great promotional tricks and techniques.
Get Your Name Out There
One of the most powerful ways to increase visibility is with personalised outdoor blinds. Yes, that’s right you can fully customise your cafe blinds, so that everybody knows exactly who you are and what you do. Whether you just want a logo, a slogan, your company name, or all three standing tall and proud on the outside of the building; outdoor blinds are the way to do it. Plus, they also allow business owners to extend the available floor space and offer an alternative to traditional indoor seating.
Invest in Major Curb Appeal
Outdoor blinds are an important part of boosting curb appeal and making sure that the exterior of the café looks inviting. The reality is that even if your interior is beautiful, rich, and warm, a lot of shoppers will ignore it unless the outside is similarly attractive. So, invest a little time and money on maintaining street facing windows, exterior facades, and signs. Retouch peeling paint, keep the storefront clutter free, and add appealing touches like plant pots and handwritten noticeboards.
Keep Employees Looking Busy
It might come as a surprise to find that something as simple as what employees are doing inside can have an impact on foot traffic. If passersby look into the café and they see a lack of movement – with servers and other staff standing around bored – they’ll be much less likely to wander in. This is an effective marketing technique that won’t cost you any money at all. You just have to discuss the matter with your team and remind them to be aware of what they’re doing and how they are being perceived at all times.
Add a New Dimension with Social Media
The ‘click and collect’ trend is huge right now, particularly in retail, but it also has potential when it comes to smaller businesses and eateries. If you own a café, for instance, you could establish an ‘order and collect’ service via Twitter or Facebook. This would allow customers to make decisions on the fly; a person might be out shopping and fancy a sandwich and a cup of coffee. If they could order this online and have it waiting for them when they arrive, they’ll be less likely to disregard the idea and head straight home.
Shop for High Quality Outdoor Blinds at All Weather Blinds
Our stylish and robust café blinds are fully customisable, so you can imprint them with your logo and company name, as well as any other information that might be useful. You can even add a phone number and make sure that customers always know how to reach you. At All Weather Blinds, the focus is on quality. You can trust our products to look great, last a long time, and have a positive impact on foot traffic. Get in touch with our team today to learn more.